A phone is NOT JUST a tool we use to communicate anymore, it is also a tool to tell stories. The concept behind film making on the phone is based about practicality. Film making is for everyone, not just the creative crowd. The fact that we carry a film making studio in the palm of our hand everyday and not use it is almost ludicrous.
Without a doubt we are living in the most exciting phase of the human existence ever! We have come this far by sharing information and now we share information more than ever before, anyone who can click a photo or is clicking a photo can make a film and should be making a film.